Fresh fruit as a key ally for performance, hydration and wellbeing in grassroots football

The Yellow Cup Summer will once again feature a leading partner in the field of healthy nutrition. Frutinter will serve as the official fruit supplier for all players participating in the tournament, reinforcing its strong commitment to grassroots football, healthy lifestyles, and support for the local community.

Thanks to this collaboration, all participating footballers will have access to fresh fruit throughout the competition. This provides an essential complement to proper hydration and helps players meet the physical demands of match play, particularly during the summer heat. The availability of fruit across all venues will contribute to players’ overall wellbeing, supporting energy levels and ensuring they can fully enjoy the tournament experience in optimal conditions.

Founded by the Usó Prades family and with more than 70 years of history, Frutinter has become one of the benchmark companies in the Spanish fresh produce sector. Originating in Castellón, the company has remained faithful to its core values of quality, transparency, and innovation, growing steadily into a nationally and internationally recognised organisation while maintaining a strong connection to its roots, its territory, and its people.

Beyond its business activity, Frutinter stands out for its close engagement with young people and its commitment to initiatives that promote healthy habits and education through sport. This philosophy aligns perfectly with the values of the Yellow Cup Summer, a tournament that brings together hundreds of young players to celebrate football, community, and personal development.

The partnership between Villarreal CF and Frutinter represents the union of two organisations dedicated to the holistic development of young athletes. Performance on the pitch is built not only through training, but also through proper nutrition, healthy habits, and consistent hydration.

Through this collaboration, Frutinter once again becomes part of one of the great celebrations of grassroots football, helping ensure that every participant enjoys a unique and memorable experience both on and off the pitch.

Endavant, Frutinter.